Privacy Policy

Last updated: June 26, 2026

This Privacy Policy describes how LateralTranslucence ("LateralTranslucence," "we," "us," or "our") collects, uses, and protects information when you visit lateraltranslucence.com (the "Site").

1. Information We Collect

Contact Form Submissions

When you use the contact form on the Site, we collect the name, email address, and message you provide. This information is transmitted to us via SendGrid (our email delivery provider) and delivered to our inbox. We do not store contact form submissions in a database.

Automatically Collected Information

We use Google Analytics 4 to understand how visitors use the Site in aggregate. Google Analytics collects information such as pages visited, time spent on the Site, browser type, device type, and approximate geographic location (derived from your IP address). This data is processed by Google and is not used to personally identify you. You can opt out of Google Analytics tracking using Google's opt-out browser add-on.

We also collect basic technical information as part of standard server logging (such as IP address and browser type) necessary to operate the Site.

2. How We Use Your Information

We use the information we collect to:

• Respond to inquiries submitted through the contact form
• Understand how visitors use the Site in aggregate, in order to improve it
• Operate and maintain the Site

3. Third-Party Services

LateralTranslucence relies on the following third-party services:

• SendGrid — email delivery for contact form submissions. See SendGrid's privacy policy.
• Google Analytics 4 — website analytics. Google collects aggregate usage data about visits to the Site. See Google's privacy policy.

We do not sell your personal information to third parties.

4. Data Retention

Contact form submissions are retained in our email inbox and subject to our standard email retention practices. If you would like us to delete a message you sent, contact us at the address below.

5. Data Security

We take reasonable measures to protect your information, including encryption in transit (HTTPS). However, no method of transmission is 100% secure, and we cannot guarantee absolute security.

6. Your Rights

Depending on your location, you may have rights under applicable data protection laws (such as the GDPR or CCPA), including the right to access, correct, or request deletion of personal information we hold about you. To exercise any of these rights, contact us at loren@lateraltranslucence.com.

7. Children's Privacy

This Site is not directed to individuals under the age of 16, and we do not knowingly collect personal information from children.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be posted on this page with an updated "Last updated" date.

9. Contact Us

If you have questions about this Privacy Policy, contact us at:

loren@lateraltranslucence.com LateralTranslucence