Cookie Policy
Last updated: August 3, 2026
This Cookie Policy explains how LateralTranslucence ("we," "us," or "our") uses cookies and similar technologies on lateraltranslucence.com (the "Site").
1. What Are Cookies
Cookies are small text files stored on your device when you visit a website. They help the site function properly, remember your preferences, and (in some cases) understand how visitors use the site.
2. Cookies We Use
Analytics Cookies
We use Fathom Analytics for privacy-focused website analytics. Fathom does not set any cookies and does not store personal data or track visitors across websites, so no consent is required for it and there is nothing to opt out of.
We also use Google Analytics 4, which does set cookies:
| Cookie | Purpose | Duration |
|---|---|---|
_ga | Distinguishes unique visitors | 2 years |
_ga_* | Stores session state for this property | 2 years |
These cookies collect information such as pages visited, time on site, browser and device type, and approximate location. This data is processed by Google in aggregate and is not used to personally identify you. You can opt out at any time using Google's opt-out browser add-on.
Advertising Cookies
We use Google Ads to measure the effectiveness of our advertising. When you arrive at the Site from one of our ads, Google sets the following cookies so that a resulting enquiry can be attributed to the ad you clicked:
| Cookie | Purpose | Duration |
|---|---|---|
_gcl_au | Stores ad click information for conversion measurement | 90 days |
_gac_* | Links a campaign click to actions taken on the Site | 90 days |
These cookies are used for conversion measurement — understanding which ads lead to enquiries. You can opt out of personalised advertising through Google's Ads Settings.
The Site does not use authentication cookies or preference cookies. No account creation or login is required to use the Site.
3. Managing Cookies
Most browsers allow you to control cookies through their settings, including blocking or deleting cookies. Blocking analytics or advertising cookies will not prevent you from accessing or using any part of the Site.
4. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in the technologies we use. Material changes will be posted on this page with an updated "Last updated" date.
5. Contact
Questions about this Cookie Policy can be directed to:
loren@lateraltranslucence.com LateralTranslucence